An online influencer agreement, also known as an influencer contract or brand-influencer agreement, is a legal document that outlines the terms and conditions of a collaboration between a brand and an influencer. This agreement is crucial for influencer marketing campaigns as it ensures that both parties are on the same page regarding the scope of work, compensation, and other expectations.
Here are some key components that should be included in an online influencer agreement:
1. Scope of work: This section should specify the type of content the influencer will create (e.g. blog post, video, social media post) and the platforms where it will be published (e.g. Instagram, YouTube, Facebook). It should also outline the timeline for deliverables, including deadlines and the number of revisions allowed.
2. Compensation: This section should clearly state the amount of compensation the influencer will receive for their services. It should specify whether the payment will be made in a lump sum or in installments, and the payment schedule (e.g. before, after, or upon completion of the project).
3. Exclusivity: If the brand wants exclusivity from the influencer, this should be outlined in the agreement. This means that the influencer cannot promote competing brands during the contract period.
4. Rights and ownership: This section should specify who owns the content created by the influencer and whether the brand can use it for other marketing purposes. It should also outline any restrictions, such as the influencer`s right to remove the content or the brand`s right to modify it.
5. FTC compliance: The Federal Trade Commission (FTC) requires influencers to disclose their sponsored content. The agreement should specify how the disclosure will be made, such as through a hashtag (#ad) or a statement in the caption.
6. Termination and cancellation: This section should outline the circumstances under which the agreement can be terminated or canceled, such as a breach of contract or failure to deliver the agreed-upon content.
In conclusion, an online influencer agreement is a necessary document for any brand looking to collaborate with an influencer. It protects both parties by clearly outlining the expectations and responsibilities of each. When drafting an influencer agreement, it`s important to cover all the necessary components, including the scope of work, compensation, exclusivity, rights and ownership, FTC compliance, and termination and cancellation terms.